profile

Business Brief

Simple steps for navigating the daily challenges of leading a small company. Subscribe and join over 15,000+ newsletter readers every week!

Sep 28 • 2 min read

You’re Not Hard to Reach


At some point, you become the person everyone knows they can call.

You reply quickly.

You listen.

You remember things people told you months ago.

You make time when someone needs help, even when you have very little time to give.

And for a while, being that person feels good.

Then your own life starts getting fuller.

You have things you want to build. People you want to spend time with. Problems you need to deal with. Maybe you’re simply tired of giving every free hour away.

So you stop answering immediately.

You say no sometimes.

You don’t explain every decision.

You leave messages until tomorrow.

And strangely, you can feel guilty about it.

As if becoming less available means you have become less kind.

It doesn’t.

Sometimes you are just finally treating your own time like it belongs to you too.

There is a difference between ignoring people and having a life.

There is a difference between being selfish and not being endlessly available.

But when people have gotten used to having easy access to you, even a normal boundary can feel like a change in your personality.

Someone might say, “You’ve changed.”

And maybe you have.

Maybe that’s the point.

You might have spent years proving that you care by being available.

Now you are learning that you can care about someone without dropping everything for them.


Support the newsletter --->

Your Bank Isn't Keeping Up With Inflation. Earn 8.5% Fixed Instead.

Here's what's happening with Groundfloor's most popular Note: while your bank's rate drifts down with every rate cut — and inflation eats away at what's left — the Signature Note pays a fixed 8.5%, locked in the day you invest, not the day the market decides to move.

Earn that rate over a 12-month term with monthly interest distributions, starting at just $1,000.

Groundfloor has a 100% repayment track record on Notes since launching them in 2018, and has paid out over $38M to Notes investors. Save your spot now — rates are subject to change.


That can feel uncomfortable because the old version of you was easier for everyone.

They knew when to call.

They knew you would answer.

They knew you would help.

They knew you would understand.

But you are allowed to become someone who has limits.

You are allowed to have a phone you don’t check.

A weekend you don’t give away.

A problem you don’t solve.

A message you answer tomorrow.

A friendship where you don’t have to be the one holding everything together.

And you don’t need a dramatic reason for any of it.

You don’t have to be burned out.

You don’t have to be angry.

You don’t have to prove that someone treated you badly.

Sometimes “I don’t have the time or energy for this right now” is enough.

I think a lot of us confuse being needed with being loved.

They can look very similar.

People call because they trust you.

People come to you because you are good at helping.

People depend on you because you have always said yes.

But being needed all the time can slowly become a job you never applied for.

And eventually, you start wondering why everyone else has time for their own life while you are constantly managing theirs.

So maybe ask yourself something uncomfortable:

If I stopped being so available, who would I still want in my life?

Not who would stay.

Not who would complain.

Not who would tell you that you have changed.

Who would you still want?

That answer tells you something.

Because the goal isn’t to become unreachable.

It’s to stop believing that being a good person requires permanent access to you.

You can answer later.

You can say no.

You can have a quiet day.

You can disappoint someone.

And still be a good person.

Your life is yours too.


Simple steps for navigating the daily challenges of leading a small company. Subscribe and join over 15,000+ newsletter readers every week!


Read next ...