profile

Business Brief

Simple steps for navigating the daily challenges of leading a small company. Subscribe and join over 15,000+ newsletter readers every week!

Oct 05 • 3 min read

You Got Good at the Wrong Life


Sometimes the problem isn't that your life is falling apart.

It's that you've become very good at living a life you don't really want.

You know how to get through the week.

You know how to pay the bills.

You know how to keep everyone happy.

You know how to do your work.

You know how to make plans.

You know how to look fine when someone asks.

Nothing is seriously wrong.

And that's exactly what makes it hard to admit that something feels wrong.

Because if your life were terrible, you'd know what to do.

You'd leave.

You'd change something.

You'd tell someone.

But when life is simply... okay, you can stay there for a very long time.

Years, sometimes.

You get used to the routine.

Monday comes.

Friday comes.

Another month passes.

Another birthday.

Another year.

And one day you have this strange thought:

“When did I stop expecting anything different?”

Maybe you used to want more.


Support the newsletter --->

Multitasking makes for sloppy marketing

You don't need to run paid media, SEO, email, and everything else by yourself. We have a full team ready to take it off your plate, so you can focus on the parts of your business only you can do.

Get a free growth plan and see what having backup actually feels like.


Not necessarily more money or a bigger career.

Maybe you wanted more time.

More friends.

More adventure.

More quiet.

More mornings where you didn't immediately feel tired.

Maybe you wanted to make something of your own.

Maybe you wanted to live somewhere else.

Maybe you wanted to spend more time with the people you love.

Maybe you don't even remember exactly what you wanted anymore.

That's another part of it.

You can get so used to your life that you stop asking whether it still fits you.

You become good at coping with things that were only supposed to be temporary.

A job you thought you'd leave after a year becomes five years.

A friendship that feels empty becomes “that's just how we are.”

A routine that makes you unhappy becomes normal.

A dream you postponed becomes something you rarely mention.

And because you can handle it, you assume you should keep handling it.

But being able to live with something isn't the same as wanting it.

That's an important difference.

You can survive a lot.

You can get used to almost anything.

You can become very efficient at being unhappy.

You can even become comfortable there.

And comfort can be confusing.

Because sometimes what feels safe is simply what you've known for a long time.

I think we wait for a huge moment to tell us it's time to change.

We wait until we're completely miserable.

Until we hate the job.

Until the relationship becomes unbearable.

Until we have no energy left.

But you don't always get a dramatic warning.

Sometimes you just notice that you don't look forward to your own life very much anymore.

That's worth paying attention to.

Not because you need to quit everything tomorrow.

You don't.

You might not even know what you want instead.

But you can start by admitting what you don't want to keep doing.

That's a real start.

Ask yourself:

“If my life stayed exactly like this for the next three years, would I be okay with that?”

Not richer.

Not more successful.

Not more respected.

Exactly like this.

Same mornings.

Same routine.

Same people.

Same problems.

Same weekends.

Same feeling.

If that thought makes your stomach drop a little, don't ignore it.

You don't need to have the whole answer.

You just need to stop pretending you don't have a question.

Maybe the next step is small.

Call someone you miss.

Look for a different job.

Start the thing you've been putting off.

Take a trip.

Move your body.

Go somewhere alone.

Tell someone the truth.

Spend less time doing things you only do because you've always done them.

You don't have to burn your life down.

You just have to make sure you're not spending it protecting a routine you no longer want.

Because there is a quiet danger in becoming too good at a life that doesn't feel like yours.

You stop asking for anything else.

You stop expecting anything else.

You stop noticing that you are unhappy.

And eventually, “I'm fine” becomes the answer you give because you've forgotten what a better question sounds like.

So ask it again.

Do I actually want this life, or have I simply become good at living it?

You may not have the answer yet.

But at least you'll be honest about where you are.


Simple steps for navigating the daily challenges of leading a small company. Subscribe and join over 15,000+ newsletter readers every week!


Read next ...