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Sep 19 • 2 min read

Don’t Put Life on Hold


Startup Brief

Issue #339

There is a version of the future you keep imagining.

When the money is better.

When the business finally works.

When you move somewhere else.

When you meet the right person.

When you become more confident.

When everything stops feeling so uncertain.

You tell yourself you'll enjoy life then.

And it sounds reasonable.

Until you realize how easily “then” can become your entire life.

I think a lot of ambitious people accidentally do this.

They don't hate their lives.

They're just postponing them.

A little longer.

One more year.

Until this project works.

Until this problem is solved.

Until they finally become the person they think they should be.

The problem is that life doesn't pause while you're preparing for it.


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Your parents get older.

Friends move away.

People you love change.

Your body changes.

Places you once knew disappear.

And one ordinary Tuesday can become a memory without announcing itself first.

This doesn't mean you should abandon your goals.

Quite the opposite.

Build the company.

Save the money.

Learn the skill.

Take the risk.

Try again.

But don't make the mistake of believing that your real life begins after you succeed.

Take the trip before you can afford the perfect trip.

Have dinner with your friend even when your inbox is full.

Buy the ridiculous cake.

Sit outside.

Call your parents.

Celebrate the tiny win.

Have a boring Sunday.

Fall in love with someone.

Make something that nobody will pay you for.

There is no productivity hack that gives you back a year you spent waiting.

And there is no guarantee that the future will look exactly like the version you've been planning for.

Maybe that's uncomfortable.

But it's also freeing.

You don't need to choose between ambition and living.

You can work toward a different future while still allowing today to contain something worth remembering.

Because eventually, you may get what you've been working toward.

And when you do, I hope you don't look around and realize you spent all those years being somewhere else in your head.

Don't wait until life is perfect to start participating in it.

Build the future.

Just don't abandon the present to get there.


Simple steps for navigating the daily challenges of leading a small company. Subscribe and join over 15,000+ newsletter readers every week!


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