Aug 10
Google Just Moved the Goalposts
Startup Brief Issue #308 If you run a local business, check this before your next ad campaign. Google is moving Local Services Ads into Google Ads. The first migration started in August for selected U.S. home-service businesses, including plumbers, HVAC companies, electricians, roofers, cleaners, pest control and movers. The rest of the rollout will happen in phases through 2027. The interesting part isn't the new dashboard. It's what Google is taking away. Manual bidding is going away....
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