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Business Brief

Tom


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Aug 10

Google Just Moved the Goalposts

Startup Brief Issue #308 If you run a local business, check this before your next ad campaign. Google is moving Local Services Ads into Google Ads. The first migration started in August for selected U.S. home-service businesses, including plumbers, HVAC companies, electricians, roofers, cleaners, pest control and movers. The rest of the rollout will happen in phases through 2027. The interesting part isn't the new dashboard. It's what Google is taking away. Manual bidding is going away....

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Aug 08

August Is a Terrible Month to Find Customers

Aug 07

Google Just Changed How Customers Find Products

Aug 04

Most Testimonials Are Worthless

Jul 31

People Don't Buy Your Product

Jul 27

Your Contact Page Is Costing You Customers

Jul 15

Your Business Doesn't Have a Traffic Problem

Jul 14

You're Probably Copying the Wrong Competitors

Jul 05

Best Growth Hack I Saw This Year Cost $0

Jul 05

Your Biggest Competitor Isn't Competing With You

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